As cloud computing turning computing and software into commodity services, everything as a service in other words, it leads to not only a technology revolution but also a business revolution. Insights and impacts of various types of services (infrastructure as a service, platform as a service, software as a service, business process as a service) have to be reexamined. The 5th 2016 IEEE International Congress on Big Data (BigData Congress 2016) aims to provide an international forum that formally explores various business insights of all kinds of value-added services. Big Data is a key enabler of exploring business insights and economics of services.